A reader who doesn’t connect to your content will abandon the read long before the end, leaving your work achieving only 50% of its intended goal.

It all starts with the concept of connection.

When it comDs to setting your writing goals, do you know the difference between a wish and a goal? If I say I want to write a New York Times bestseller, is that a wish or a goal? At the point of expression, it’s just a wish. It’s not enough to just say you want to do something. Action will beget achievement by using the following steps: